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Marketing
english version

O lectie de marketing in magazinele de blanuri din
Paralia Katerini

de Dana Chiorescu
www.romanianweek.rosau e-mail:office@romanianweek.ro



      Visul fiecaruia din noi de a petrece o vacanta de neiutat in Grecia mi s-a implinit in vara trecuta.
      Paralia Katerini una din cele mai populare statiuni din nordul Grecieieste renumita prin plajele cu nisipuri aurii si apele sale curate, prin hotelurile mici si primitoare, prin restaurantele si tavernele cochete, care satisfac cele mai rafinate gusturi in materie de arta culinara.Inconjurata de munti, aerul este proaspat, iar briza marii racoreste noptile.
      Surpiza cea mai mare pentru mine a fost sa descopar ca intreaga statiune are o multime de magazine de blanuri. Visul oricarei femei este acela de a se plimba intr-o haina lunga de blana de nurca sau de vulpe argintie iarna sau la o serata starnind invidia celorlate femei.
      In fiecare seara vizitam cu o nedisimulata placere magazinele de blanuri. Intr-una din zile am descoperit un mic si cochet magazin: al lui Doyvlos Dimitris. Zeci de haine de blana , lungi sau scurte, cape ,caciuli si gulere, frumos lucrate si aranjate te imbiau parca sa le incerci.
      Dorind sa aflu mai multe despre aceasta arta am discutat cu fiul patronului, Vasillis. De la el am aflat ca intreaga afacere a fost initata in secolulul al XVIlea de catre stra-strabunica lui. Deoarece orasul in care locuia era mic stra-strabunicii lui au decis sa mearga cu hainele la vanzare in pietele din Austria.Toate hainele erau lucrate manual si reputatia unui blanar era mai cu atat mai mare cu cat vindea produsele sale familiilor nobiliare.
      In secolul XX din cauza celor doua razboaie mondiale afacerile au stagnat. Dupa Hunta din 1974 atelierele de confectionat blanuri si-au reluat activitatea.
      Vasillis mi-a povestit ca inca din liceu si-a dorit sa se ocupe de blanuri, dar mi-a marturisit ca este mult mai pasionat de producerea si nu de vanzarea lor. Mi-a povestit cum se prelucreaza materialul, cum se transforma in valuri mari, din care se croiesc apoi hainele.Hainele cusute manual sint mult mai apreciate , dar si mult mai scumpe.
      Blanurile produse in Grecia sunt renumite in toata lumea si se vand pe toate cele cinci continente.
      Arta negocierii se invata inca din primele zile de ucenicie ca vanzator. Jocul dintre cumparator si vanzator are ceva fascinant in Grecia fiecare comerciat te face sa te simti apreciat ca manifesti interes pentru produsele sale, ca te poti bucura de faptul ca ai sansa sa cumperi produsele sale. In final daca ai un pic de inspiratie si negociezi poti pleca multumit de faptul ca ai cumparat ceea ce ti-ai dorit la un pret bun.
      Multumesc Vasillis pentru lectia ta marketing!






by Dana Chiorescu
translation made by prof. Anca Baranai

www.romanianweek.ro sau e-mail: office@romanianweek.ro

       Everyone's dream to spend an unforgettable holiday in Greece came true last summer for me.
      Paralia Katerini , one of the most populated resorts in the north of Greece is well known for its golden sand beaches and its clear waters, its small and well-coming hotels, its restaurants and taverns, which satisfy the most sophisticated tastes. The place is surrounded by mountains the air is fresh and the sea breeze cools the hot nights.
      My biggest surprise was to discover that the whole resort abounds in fur shops. Every woman dreams to walk at a party in a long mink coat or white vixen fur coat making all the other women jealous.
      I used to visit the furs shops every night with a great pleasure. One of the days I discovered a small and a smart shop belong to DOYVLOS DIMITRIS.
      Numerous fur coats long and short, capes, hats, collars beautifully made were 'asking' you to try them on. Eager to find out more about this craft I talked to the owner's son Vasillis.
      He told to me that the whole business was initiated by his great great -grandmother in the 17th century. Because their town was small they decided to go and sell their furs in the markets from Austria. All the coats were handmade and thee reputation of fur graft man grew as they sold them to noblemen.
      Due to the two world wars the business decreased during the 20th century. After the Hunta, the furs workshops started working again. Vasillis told me that he was interested in furs since high school, but he confessed that he's more passionate about producing the furs than about selling them. He stored me the way they work the fur, how it is transformed into big rolls out of which coats are being manufacturated. The handmade coats are the most appreciated and also the most expressive.
      The furs coats made in Greece are famous all over the world and they are sold on all five continents. That is why the fur trades in Greece consider that their craft has become big step on the way to globalisation. The negotiation techniques are learnt in the early days of apprenticeship as seller. The game between seller-buyers is fascinating in Greece. Each trader makes you fell important because you show interest in his products, and makes you enjoy the fact that you can buy from his shop. Finaly if you are inspired and you know how to negotiate you 've bought what you wanted at a good price.
      The fact that in such shops you can try on as many coats as you want, and the polite seller advices you if you've made the best choice, represents an attraction for the tourist that came to spend a relaxing holiday in Greece.
      Thank you Vasillis for everything that you've learned me!
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